Beyond the printed page: every way your brand can reach the kiteboarding community through our inbox, feeds and website.
Pick a product, see exactly what it costs and how it works, then contact us to book your slot and turbocharge your digital.
Each product works on its own, and they stack: a Solus Mail launching your product, a giveaway pulling the community in, partnership ads carrying the story to everyone else.
A midweek mailer dedicated to your brand, with similar styling and content blocks to our Monday Boost mailer. Our editorial team work with you on the content and the copy and help you to get your brand in front of our truly engaged and receptive audience. Every Solus Mail also comes with an Instagram Story, to carry your story further.
Everything in Solus Mail, plus a competition built around your prize. We run the whole campaign — newsletter features, Instagram Stories, T&Cs, the winner draw — all built to drive reach, views and new followers for your channels.
Run your Meta ads from @thekitemag. Meta’s own data shows partnership ads like these average 19% lower cost per result and 13% more clicks than standard brand ads. Your content, your budget, your targeting, delivered under our masthead. You’re not buying an ad slot; you’re borrowing our voice.
A guaranteed slot in our independent test programme: your gear goes to our test team and the review is published on site and on our socials, and then included in one of our ‘Latest Tests’ emails to our subscriber base. Got a product to shout about? Get it to us and we’ll get it out there…
Sponsor the weekly Monday Boost itself — your brand presented alongside the editorial our readers open every week. Three ways in, from a one-line Bitesize Boost to the full Buddy Up.
No Meta ads specialist in-house? Our agency team builds, runs and optimises campaigns from your ad account — including all-in bundles with the ad spend already included in one price.
Also available: website advertising on thekitemag.com, and print + digital bundles across both titles — ask for the full media kit. Also in wing or foil? Our sister title Foiling Magazine runs an equivalent line-up — cross-title campaigns are quoted as bespoke packages. Active print advertisers get preferential partner rates on everything above — ask us.
A dedicated midweek mail that’s entirely about you — written by our editors, in our style, sent to the same list that opens the Monday Boost every week.
Every week, thousands of kiters open the Monday Boost — not because an algorithm put it in front of them, but because they asked for it. Open rates run at 52% — climbing to 59% on our TKM Tested mails — more than double the industry average. It’s the closest thing the sport has to appointment reading.
A Solus Mail is a dedicated mail to that same list, entirely about your brand — and it lands midweek, on a Wednesday, in its own send. Not a banner in someone else’s content, and never crowding the weekly editorial: your story has the inbox to itself. A product launch, the story behind it, your campaign video, a competition to win the new gear. We build it together: you bring the product knowledge and the story, our editors shape it into the voice our readers trust — and you sign off every word before it goes out.
Past 90 days across TheKiteMag’s mailers:
| Mailer | Emails sent (90 days) | Open rate |
|---|---|---|
| Monday Boost — the weekly | 96,501 | 52% |
| TKM Tested | 14,981 | 59% |
| TKM Free Digital | 7,680 | 57% |
A total list of 10.5k kiters who signed themselves up — against an industry average open rate of around 20%.
Here’s a real one: CORE’s XR X & Sensor 4S launch, exactly as it would land as a TheKiteMag Solus Mail:
Your subject line, our sender. Lands from TheKiteMag in its own midweek send — nothing else competing for the open.
Clearly labelled, fully yours. The same styling and content blocks as the Monday Boost, marked as a brand-dedicated mailer — trust intact, attention undivided.
The launch story. Built here from CORE’s real XR X & Sensor 4S launch — your assets and key messages, shaped with you by our editors into the voice our readers open for.
Content blocks, your way. Tech deep-dive, campaign video, second product, sizes and availability — whatever tells your story.
Every click measured. Opens, clicks and click-through by block, reported within the week. Monday Boost opens run at 52%.
Sample shown for layout only — your actual Solus Mail is built in the same template and styling as our weekly mailers, so it lands looking like the emails our readers already open.
Want the full campaign treatment? Our giveaway format has become a proven engine for brands — here’s the shape of a recent one we ran with Starboard over on our sister title, Foiling Magazine: a two-week giveaway of a VIVA wing, promoted through a dedicated brand mailer, two editions of the Friday Pump and Instagram Stories, all driving entries through follows and tags on Instagram.
Solus Mail + Giveaway productises exactly that:
And here is the mailer that launched the Starboard Giveaway campaign:
The comp leads. Your prize is the hero — entries drive follows and engagement on your channels, and every entrant actively wants your product.
Then it’s all you. Editorial-style blocks of pure brand content: campaign films, team riders, range breakdowns — whatever tells your story.
One mail, two weeks of campaign. The Solus Mail launches it; the weekly mailer and Instagram keep it alive — see the timeline below.
| Product | TheKiteMag |
|---|---|
| Solus Mail — one dedicated send + 1 Instagram Story, editorial production included | €1,200 / $1,300 |
| Solus Mail + Giveaway — the Solus Mail plus 2 newsletter features, 2 Instagram Stories, full giveaway management and a post-campaign performance report | €1,800 / $2,000 |
| Resend to non-openers (day 5, fresh subject line) | +20% of fee |
Launching across both kite and foil? Cross-title campaigns are quoted as bespoke packages — talk to us. Need the video or campaign assets made too? Our agency team produces content — ask us. Active print advertisers: preferential partner rates apply.
Kick off together. Assets, key messages, links, and a 20-minute call with whoever knows the product best.
We draft, you steer. Our editors shape your story into a mail our readers will enjoy opening — first draft within five working days, then we refine it together.
You approve. Nothing is sent until you’ve signed off every word, link and image.
We send & report. Your edition lands in the sport’s most-opened inbox; the numbers land with you within the week.
Allow ten working days from briefing to send. Solus Mails go out on Wednesdays — always separate from the weekly mailers — and a promise that protects you as much as our readers: at most one Solus Mail per title per fortnight. Scarcity is what keeps the open rates — and your results — high.
Yes — every Solus Mail is clearly labelled as being in partnership with your brand. Transparency is why it works: it reads as our editorial team introducing something worth knowing about, not a disguised ad.
It’s a collaboration — bring as much raw material and direction as you like, and we’ll shape the content and emphasis together. The final polish comes from our editors, in our voice, because that’s what our readers open for: a mail that reads like us, about you.
Almost anything with a story in it: product launches, campaign videos, team rider signings, event announcements, competitions, limited editions, big offers. If you’re not sure it’s enough to carry a full mail, ask — we’ll tell you straight.
A mailer sponsorship puts your brand alongside our weekly editorial in the Monday Boost. A Solus Mail is a whole separate midweek send, entirely yours. Many brands do both: sponsorship for the steady drip, Solus Mail for the big moment.
That’s exactly why they’re capped at one per title per fortnight, sent midweek away from the weekly mailers, and written to our editorial standard. If a mail isn’t worth a reader’s open, it doesn’t protect you either — scarcity and quality are the product.
Beautifully. The Solus Mail announces the launch to our subscribers; partnership ads from our handle carry the same story to everyone else, with your targeting and budget. Same week, same message, two channels — ask us for a combined quote.
Your content, your budget, your targeting — arriving in feeds as @thekitemag · Paid partnership with [Your Brand]. You’re not buying an ad slot. You’re borrowing our voice.
Normally your Instagram ad comes from your own account — and people see a brand telling them its product is good. A partnership ad comes from our account instead. Same Meta ad tools, same targeting, same budget control you have today, but the message arrives from an independent magazine people already follow and trust. Meta reports these ads average 19% lower cost per result and 13% more clicks than standard ads.*
Mechanically it’s clean: we publish (or dark-post) your content with the paid partnership label and hand you a permission code. You drop it into your Meta Ads Manager and run the campaign like any other — your countries, your audiences, your spend, your reporting. No access to each other’s accounts, ever.
| Sponsored post + promotion rights | TheKiteMag |
|---|---|
| Grid post + 30 days ad rights — published on our feed, organic reach included | €1,500 / $1,650 |
| Dark post ads, 30 days — pure paid distribution, nothing on our grid | €900 / $1,000 |
| Each extra 30 days | +40% of fee |
| Review amplification licence | TheKiteMag |
|---|---|
| 30 days | €1,200 / $1,300 |
| 60 days | €1,700 / $1,850 |
| 90 days | €2,100 / $2,300 |
The premium option, where it exists: if we’ve independently reviewed your gear, you can license the right to run that review as ads from our handle. Genuine editorial, in front of exactly the audience you choose. No review yet? €500 secures a guaranteed slot in our gear test programme — the review is scored independently and published regardless of outcome, which is precisely what makes a good one worth amplifying.
| Service | Fee |
|---|---|
| Campaign setup (one-off) | €350 / $400 |
| Ongoing management | 15% of monthly ad spend (min. €300 / $330 per month) |
| All-in launch bundle — TheKiteMag (post + rights + setup + €500 ad spend) | €2,300 / $2,500 |
Yes — that’s exactly who this is built for. No existing relationship or review needed: you bring content, we bring the audience and the byline.
No. Collab posts are organic — they reach followers and stop. This gives you paid distribution: lookalike audiences, retargeting, specific countries — reach far beyond either of our follower counts, under our masthead.
Yes — the “Paid partnership” label is always on, as Meta requires. That transparency is part of why it works: it reads as an endorsement, not a trick.
It’s how established action-sports outlets monetise social: Pinkbike runs a formal Sponsored Stories programme, Vital MTB sells sponsored post packages, Surfline requires $10K minimum annual spends. We’re bringing the model to kite, wing and foil at a fraction of those entry prices.
Sponsor the mailer 10.5k kiters open every Monday — three ways in, from a one-line mention to owning the week.
Every Monday the Boost lands with an open rate around 52% — appointment reading, sponsored by one brand at a time. Where a Solus Mail gives you a whole send to yourself, sponsorship puts your brand inside the editorial our readers already open: the steady drip to Solus Mail’s big moment.
Top billing: your logo in the Boost header (“Buddying up this week with:”) plus a hero slot directly below the lead story, written by our editors from your assets and key messages. One sponsor per send, always.
An editorial block in the body of the Boost: your image or GIF, our copy, your link. It reads like the Boost because it is the Boost — clearly marked as sponsored, never clumsy.
One punchy, clickable line in the Bitesize Boosts section, linked wherever you want the traffic. The easiest way in — and a favourite for keeping launches ticking over between bigger moments.
✖️ CORE just dropped the Sensor 4S — the smartest bar upgrade yet? Check it out.*
✖️ Ooooos! Now that’s sick.
Mocked up for placement only — sponsored slots are built in the live Boost template, in the week’s real edition.
| Placement | TheKiteMag · Monday Boost |
|---|---|
| The Buddy Up — header logo + premium feature, exclusive | €650 / $700 |
| The Feature — editorial block in the main content | €400 / $450 |
| The Bitesize Boost — one-line mention with link | €150 / $165 |
All sponsored placements are clearly marked. Slots are limited and allocated on availability — tell us your dates early. What we need from you: a clear-cut PNG logo for Buddy Ups, an image at least 1000px wide for features, the key info for our editors, and the exact link.
A Solus Mail is a whole standalone send that’s 100% yours. Sponsorship places your brand inside the regular Monday Boost, alongside the editorial. Many brands do both: sponsorship for the steady drip, Solus Mail for the big moment.
Often, yes — but Buddy Up slots are one per send and in demand, so availability varies. Tell us the weeks you care about and we’ll confirm what’s open.
We do — same collaborative approach as Solus Mail. You send the assets and key messages; our editors make it read like the Boost. You approve before send.
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