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Two of the world’s leading wind and water sport brands join forces. Here’s the press release in full…
Today, Dakine further solidifies its commitment to innovation and progression by announcing a partnership with Adventure Sports Inc. (ASI), the owners of the Maui-based global leader in performance kitesurfing equipment, Cabrinha. The agreement allows ASI to become the global licensee for Dakine-branded wind and hydrofoil products.
Dakine and Cabrinha, both born in the very same cannery in Maui, share a rich history and culture. Their unparalleled track record of innovation is entrenched in the very fabric of wind and water sports worldwide. With its first product being the adjustable foot strap for windsurfing, Dakine has been at the forefront of leading wind and wave sports accessories since 1980. The brand is synonymous with a purpose-driven product trusted by athletes worldwide for over 40 years.
“With the Cabrinha team’s passion for wind sports and Dakine’s legacy, it feels great to be part of such an experienced and talented team,” says Dakine’s Wind Brand Manager Brent Beringhaus. “Our team has a deep passion and desire to create the best possible equipment to give you the ride of your life.”
Building off the foundational Dakine wind product and design team, ASI will add the power and support of their legendary Maui-based Cabrinha design group, honoring Dakine’s commitment to the core principles of quality, innovation, and rider driven passion that have made it the iconic brand that it is today.
Perfectly situated to design, develop and test in the broadest range of conditions, ASI will utilize its strategically located team and facilities in Maui, Hood River, and Miami. The wind product offering will expand significantly while striving to build upon Dakine’s culture and core product offering.
“Even in the most perfect world, you couldn’t dream of a better pairing than we have created with Dakine and Cabrinha,” says Kent Marinkovic, CEO of Adventure Sports Inc. “They are literally two of the most iconic brands in wind sports. Each has led with several industry-changing innovations that have shaped the way that many of us enjoy the water today. Remembering back to my earliest days of windsurfing and all of the way through my Olympic Windsurfing campaign, I remember using Dakine products because they were by far the best. To the benefit of both brands, and our family of partners, this move further empowers our group to add to and build upon our state-of-the-art development and design resources, helping us to further expand our leadership role within these sports.”
Dakine wind product development will be housed within ASI’s headquarters in Miami and supported by the same team that brings quality service to its Cabrinha partners. This is a group of avid enthusiasts bringing knowledge, passion, and excitement to the water every day. ASI will also continue to focus on advancing product development and working with Marquee to support Dakine’s team of athletes and ambassadors.