“You make history by looking ahead.”
– Lowell North, Founder North Sails
“The horizon icon depicts the elements of wind over water. North lives at the intersection of these two fundamental and defining elements,” says Brand Director Mike Raper. “But the new North Sails logo on our 2024 kite and foil collections symbolizes much more than wind over water. It also signifies a defining moment for North – a homecoming.”
“Our history of innovation and passion for the water drive us forward. At North, we don’t follow currents. Instead, we lead with the latest technologies and brightest minds to make our own. We look to the horizon to find our way home,” says Mike.
North leverages the expertise of the world’s leading sailmaker, North Sails, to bring the latest revolutionary technologies and innovations to kiteboarding and foiling. The company was established in 1957 when Olympic gold medallist and aerospace engineer, Lowell North, sought to change the world of sailing through precision technology and the development of advanced materials.
“The North Kiteboarding brand was licensed to a competitor for almost twenty years. It came home in 2018, allowing us to recalibrate the brand, the equipment and the technology. We are now entering our fifth season since recalibration.
“People love the North brand and what we represent. Lowell’s purpose, creativity and competitive spirit continue to inspire our designs today.
“We are determined to drive our sports forward through unprecedented technical development,” says Mike.