How many videographers and camera angles did you have? We can see you had a GoPro on your head and in the cockpit, a drone and someone filming Kevin Langeree on the beach for starters.
We had 17 angles for video and three or four photographers. Haha it sounds like a lot, but it seemed like even more when we were on the beach. It was really cool to see Red Bull’s incredible experience with big projects like this, and how for me as an athlete I could focus on my part which is kiting and jumping over the plane. There was even somebody on the beach constantly checking if the GoPro was recording and making sure there was no water or salt on the lens. Red Bull has a big professional team to do this, but during all meetings I was very involved. The branding part is definitely important and there are very strict guidelines to follow.
So Red Bull’s involvement was more than just sponsoring the project?
Yes, that’s something that I often try to explain to people and I call it The World Of Red Bull. They are so big, experienced and eager to do better. Their slogan ‘’gives you wings’’ speaks magic and goes for: giving wings to people and ideas. Do the impossible and Red Bull (the brand vision as well as the drink itself) will give you the possibility to go for it, where others won’t be able to. I mean, who else would have supported me in this crazy project, or any of the other crazy projects they do? And besides that I’m a huge believer that our sport gets an INCREDIBLE spotlight at events like Red Bull King of the Air and Red Bull Megaloop, and with their social media presence. I’m sorry for going a little off track, but safe to say that I’m a big fan and ambassador!
Going back to the film, who did the production and editing?
The whole production was done by Eyeforce, a very experienced filming company with an office in Amsterdam and Cape Town (perfect haha!). Eyeforce is a really high-end company, but actually started with filming Kevin Langeree for his series Cape Sessions, Youri Zoon with Recorded, and the kite movie Chapter One. Kiters that have started later might not know, but these were the real OG kite videos back in the day – I spent hundreds of hours watching them, one reason my teachers said I had to focus more on school and homework! Please go on YouTube and look them up. Anyway, our video was edited in Cape Town and it was our goal to make it for anybody. This way we could tell everyone watching what kitesurfing is, how Luke flies his plane, what the challenges were, and how we made it work.