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ION’s KITE ROAD TRIP TO ICELAND

We’ve seen the beauty Iceland beholds… here’s a recap from ION’s team manager, David. 

Words by Team Manager David

Iceland lies in the far North Atlantic – a jagged, wind-carved island born of fire and shaped by ice. Glaciers meet lava fields, geysers burst from black rock, and the coastline unrolls like an unfinished map. It’s a place that refuses to be tamed, and that’s exactly why we chose it.

We weren’t here to chase the perfect kite conditions – if that were the goal, we would’ve flown to Brazil or Cape Town like everyone else. But this trip was about something else: exploration, raw nature, and the unexpected. The spirit of ION has always lived in the wild edges of the world, and Iceland felt like the right canvas for the Fall/Winter 2026 campaign.

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THE CREW

Five of us set off with two overloaded cars and little expectation beyond movement. Camille and Edgar – our French athletes – brought equal parts skill and spontaneity. Samu, our photographer, added his particular brand of creative chaos to every scene. Arthur, behind the video lens, chased light and wind like it was a second instinct. Together, we rolled into this adventure not as a crew, but as something more fluid – a roaming team of creators, hungry for moments.

KITE ALL DAY, SLEEP WHENEVER

Our days quickly found rhythm: sleeping just long enough to catch breakfast, packing the cars like Tetris, grabbing hummus sandwiches from roadside supermarkets, and heading off into whatever direction the day – or the wind – demanded. Most shoots happened late. Iceland never really gets dark in July, which gave us the gift of endless light. We kited alone in midnight lagoons. We foiled between drifting icebergs. We built surreal night shoots in black sand caves, lit by strobes and softened by smoke. 

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READ MORE, OVER AT ION

 

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