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Mention Nick Jacobsen and most people will have heard of his cunning stunts. But now he’s taken the biggest plunge of all and jumped into the equally cunning world of kite design and production.
Photos Paul Ganse and Samuel Tomé
Firstly Nick, for our readers who might be a little greener to the world of kiting, tell us about your illustrious kiting career. There have certainly been a few moments!
Yeah, it’s been a bit of a wild ride! I started kiting back in the early 2000s and pretty quickly realized I was more into the playful, creative side of the sport than just racing or boosting for numbers. I’ve had the privilege of being part of the progression of freestyle and Big Air, and I guess most people probably know me for doing some, let’s say, “non-traditional” things – like jumping off the Burj Al Arab in Dubai or launching off cranes. I’ve always tried to keep things fun and unpredictable. For me, it’s about pushing myself while keeping the spirit of play alive.
What’s scarier – jumping off a huge crane or starting a brand at a difficult time in the industry?!
Ha! Honestly? Starting a brand! When you’re standing on top of a crane, it’s just you, your kite, and a bit of wind-induced madness. But launching a brand… there are a lot more moving parts, expectations, and real consequences. No safety line for that one. But both get the adrenaline going, just in different ways.
How long have you been mulling over the idea of starting your own brand? What motivated you to do so?
It’s been in the back of my mind for a few years, but things really started taking shape about two years ago. I’ve been lucky to ride with and work with some amazing brands, but I always had this itch – to create something that fully reflects my style, my vision, my way of approaching kiteboarding. The industry is shifting, riders are becoming more independent, and I felt like the time was right to take that leap.
Favorite moment so far?! And what lessons have you learned already?
Favorite moment? Definitely riding the first production kite with my name on it. That feeling doesn’t get old, it’s surreal. As for lessons… oh man, where do I start? Things take longer than you think. Everything costs more than you expect. And the wind doesn’t wait for production delays! But it’s all worth it when you see someone out there stoked on your gear.
Ah logistics! How has it been choosing a factory to work with and seeing your design through to manufacture?
It’s a maze. There are so many factors – quality, consistency, communication, timelines. We tested with a few different partners before finding the right one that aligned with our standards. Seeing the process from sketch to sample to final production has given me a whole new appreciation for the back end of the industry. It’s not just about good ideas, it’s about execution.
What were you looking to achieve in your first kite? How has the “Nick Jacobsen DNA” been transferred into the kite?
I wanted a kite that feels playful but still powerful, something that can handle Big Air and loops but also makes you want to go out and just have fun. The DNA is all about unpredictability and expression – but with control. I like a kite that encourages you to try new things, and forgives you a little when you do something dumb (which I do often).
What materials have you gone for with all the choice out there currently?
We’ve gone with a mix of proven, durable materials and a few next-gen elements that give the kite a lighter, more reactive feel. I’m not trying to reinvent the wheel on day one, we focused on performance, longevity, and that solid, responsive feel I love in a kite.
Talk us through your control system.
Simple, clean, and functional. I don’t like overcomplicated things. We wanted a bar that feels intuitive in your hands, has smooth depower, and reliable safety. Everything’s ergonomic, minimal, and built to last. No frills, just the essentials done right.
What about boards – was it difficult deciding what twintip format to go for? Where are you getting this manufactured?
It was a bit of a process. I’ve ridden so many boards over the years, so I had a strong sense of what I liked, and what didn’t work for me. We’ve landed on a shape that’s playful but aggressive when you want it to be – good pop, solid landings, and comfortable enough to ride for hours. We’re working with a high-end European factory that understands our standards and shares our passion for detail.
Where can our readers try and buy your gear?
We were launching with a direct-to-rider model initially, so you can order straight from our website. But we’re also partnering with selected demo centers and retailers in key kite spots so people can try before they buy. Keep an eye on our socials, we’ll be announcing demo days on the GO.
You have Graham Howes along with you for the ride. Tell us about the partnership with him, and are you taking on any more team riders?
Graham’s been a longtime friend and partner in crime. We’ve ridden together for years, and he’s someone who brings huge energy and vision to everything he does. It just made sense to team up, he’s also a beast on the kite. We’re also super stoked to have just welcomed Alina Shalin to the team. She is such a talented kiter. We’re keeping the team tight for now, but we’re definitely looking at bringing on a few more riders who share our mindset. It’s not just about talent, it’s about personality, passion, and creativity.
How do you see the next few years panning out for your brand?
We’re in it for the long game. The goal isn’t to become the biggest, it’s to become the most authentic. We want to make gear that reflects who we are and helps riders find their own style out there. Innovation, expression, and having fun, that’s the vibe we’re chasing. The next few years? Expect more gear, more travel, more chaos, and a whole lot of wind. ■
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