The 2024 Olympics
Historically, when a free sport elects to become ‘Olympicized’ for some die-hard roots participants, we’re entering dodgy ground. Take snowboarding as an example… Off the bat, the pathway to get kiting to the Olympics has been a tumultuous one politically. For the common or garden kiter, it’s a long way from what you’ll experience on the beach with its hyper-expensive and technical foil kites, but there’s no denial that hydrofoil racing has helped finance and turbocharge foil development. This has already trickled down to what we use for freeriding on a day-to-day basis. Colin is trying to convince us to take notice, and it’s undoubtedly an area of the sport that is perhaps an unsung hero currently. But will it ever become more relatable to the mass market…?